hiSbe

A happy supermarket chain

how it Should be - Happiness before profits

A happy supermarket chain

how it Should be - Happiness before profits

hiSbe stands for “how it Should be” and thinks supermarkets should be doing business in a more responsible way. Their purpose is to help make the food industry more fair and sustainable. That starts with them selling better products from the brands and producers that care. Because what you buy matters; every pound you spend is either a vote for how it is or how it Should be. When you shop at a hiSbe store you’re using your Shopper Power to vote for a better food industry! They are not another health-food or whole-foods store though; they sell normal, recognisable products that people on average budgets and everyday diets buy. They are about affordable food that is as local, healthy, natural, sustainable, GM and pesticide-free, fairly traded, high welfare, seasonal, minimally packaged, ethically produced and responsibly sourced as possible!

hiSbe

The his way: (1) Go Local (for a happy community), (2) pick seasonal (for happy growing), (3) protect nature (for a happy planet), (4) support ethical (for happy farmers), (5) think welfare (for happy animals), (6) save fish (for happy seas), (7) consider waste (for a happy environment) and (8) choose real (for happy bodies).

At hiSbe they think that putting happiness first is a route to a more responsible, fair and sustainable food industry, so

they consider the happiness of people, animals and the planet when it comes to sourcing our products.

Ivo Valkenburg

Also view these projects