How On Earth
The emerging not-for-profit world
How On Earth is world’s first book to explore the prospect of not-for-profit enterprise becoming the central model of local, national and international business by 2050. What if business that place purpose ahead of profit increasingly outperform those that don't? Welcome to the emerging not-for-profit world. Something incredible is happening with our economy. From an old model, a new system is emerging.
The Not-for-Profit World is not a pipe dream, because it builds on existing trends. It’s not state socialism, because it encourages liberties and freedoms, retaining the best aspects of the market while reducing our dependency on government and business taxation. It’s not privatization, because it increases local service provision and community participation, without extracting wealth from the real economy. It’s not a moneyless society. Rather, it keeps the monetary system, interest and fractional reserve banking, but ensures each serves society, rather than the other way around. It’s not a utopia, because it acknowledges the potential for corruption but reduces the likelihood by removing the profit motive and builds on the flatter and more accountable business structures already found in not-for-profit business.