World's First Fair Chain Coffee
Moyee is a coffee company. Growing radically good coffee is what they do. Roasting this radically good coffee in the country of origin how they do it. Sharing the value of this radically good coffee fairly and honestly with the men and women that grow it is why they exist.
They are a coffee company, but they feel that they are more than that because our cause is much bigger than coffee alone. Their goal isn’t just radically good coffee, but also radical social change. And because coffee is one of the world’s most popular products, coffee is a great place to start. Especially coffee — because the way they grow, roast and distribute coffee is totally unfair. The coffee chain is broken, and it’s been broken for a long time. But instead of complain about it, they aim to fix it.
More Coffee stands for 'radically good' coffee. Radically good in the sense that they offer barista-quality coffee at a very reasonable price. Seriously, Moyee coffee is frickin’ awesome. But also radically good in positive impact on the coffee chain. They call their philosophy FairChain, which basically means they roast their coffee in the countries that grow the coffee. Sounds trivial maybe, but by doing their farmers earn 300% more than simply exporting green beans to the West. And they earn at twice as much as Fairtrade, though they are pushing for more.