Sofie Tvarno's Pure Greek!
A healthy, happy & sustainable lifestyle!
How beautiful can business be! Sofie Tvarno's Pure Greek is building a globally recognized organic premium Greek produce and life style brand, one branch a time, and helping communities across Greece. The vision for Pure Greek is to be a brand defining the category of premium organic food globally. Not just in relation to Greek products under the ever expanding Pure Greek label, but encompassing all organic food. They want to be synonymous with all Greek produce that offers unparalleled quality, and is genuinely natural and beneficial to the consumer. Pure Greek aspires to become a model company operating in a social, eco-friendly, sustainable way and where all involved parties benefit mutually. They see themselves as activists, seeking the welfare of the small communities that supply us with their produce, and guardians of our planet, which is ravaged by humanity’s unfettered greediness.
Their obsession: CONSUMER POWER. "It’s in our hands to save the world. One organic bite a time. Our choices matter.
Let’s choose organic. Let’s choose sustainability. For a healthy lifestyle. Let’s spread the word." They stand for an ideal. And that makes them crazy. Crazy enough to believe that, together, we can make a difference in this world. They love people, their producers, nature, mother Earth. They are actually having a love business!