Towards a feminine economy
JENNIFER ARMBRUST is the founder and director of Sister. She cultivates teaching and tools for the feminine economy, practices embodied business, and runs Feminist Business School. Her work explores the collisions and collusions of art, business, gender, embodiment and economics.
Armbrust has 15 years of entrepreneurial experience, as owner or partner of 5 businesses. She has been advising entrepreneurs since 2012.
Formerly the proprietor and director of a fine art gallery, founding partner of an online arts magazine, managing director of an arts nonprofit, principal of a small interactive design studio, and head of her own creative consultancy, Armbrust has long been interested in the intersections of business and art and more recently, business as art.
She holds a degree in Critical Theory from The Evergreen State College with continuing studies in small business administration (Portland Community College), interactive design (Pacific Northwest College of Art), and healing arts (Lotus Lantern Healing Arts). She lives in Topanga Canyon, California, where she is lovingly devoted to surfing 3-foot right point breaks, while dreaming of the elusive left.
Feminist Business School
Sister offers classes and workshops that empower entrepreneurs to build purposeful and sustainable businesses that embody their values. Sister believes in the tenets of the feminist movement. It embraces feminine principles of ease, experimentation, pleasure, and play. They exalt integration and embodiment as they quest to build businesses in harmony with their body, the earth, our communities, and their beliefs. Sister is committed to growth and expansive consciousness.
Sister endeavors to topple the patriarchy, internally and externally. They see business as a site of personal power, radical creativity, and meaningful social change. They know that we can survive and thrive in business without compromising their values. They believe work can be fun and hold fast to our declaration that a business can be a model for a new social en economic order.