“Feel Good, Be Good, Do Good”
A small group of students in Southern California have just finished their yoga class. They are milling around, chatting and sipping an aromatic spiced tea prepared for them by their yoga teacher, Yogi Bhajan, an inspiring teacher of holistic living who came from India to the West in 1969. Soon, the students began making the tea on their own, and that’s where the story of Yogi begins. In 1984, this grassroots endeavor blossomed into the Yogi Tea Company. Packages of the dried spices began to appear in natural foods stores throughout Southern California and in Europe. By 1986, Yogi Tea was distributed nationwide in three flavors. As demand increased, the spices were more finely ground, packaged and sealed into individual tea bags.
Yogi believes the purpose of business is to serve. Yogi was founded on this belief and it serves as the guiding principle: “Feel Good, Be Good, Do Good.” Yogi is committed to providing a positive workplace for its employees and to making healthy, organic and natural teas that are accessible to as many people as possible.
Yogi is committed to reducing its impact on the planet through ecologically responsible choices in sourcing, production and recycled, GMO-free packaging. From site-visits to the source, to packaging and quality testing, Yogi strives to deliver unsurpassed quality in every cup of tea while supporting sustainability and social responsibility on a local, national and global level.