Techno-sociologist Zeynep Tufekci asks big questions about our societies and our lives, as both algorithms and digital connectivity spread. Why you should listen
We've entered an era of digital connectivity and machine intelligence. Complex algorithms are increasingly used to make consequential decisions about us. Many of these decisions are subjective and have no right answer: who should be hired, fired or promoted; what news should be shown to whom; which of your friends do you see updates from; which convict should be paroled. With increasing use of machine learning in these systems, we often don't even understand how exactly they are making these decisions. Zeynep Tufekci studies what this historic transition means for culture, markets, politics and personal life.
Tufekci is a contributing opinion writer at the New York Times, an associate professor at the School of Information and Library Science at University of North Carolina, Chapel Hill, and a faculty associate at Harvard's Berkman Klein Center for Internet and Society.
Her book, Twitter and Tear Gas: The Power and Fragility of Networked Protest, was published in 2017 by Yale University Press. Her next book, from Penguin Random House, will be about algorithms that watch, judge and nudge us.
Zeynep Tufekci (/ˈzeɪnɛp tʊˈfɛktʃi/ ZAY-nep tuu-FEK-chee; Turkish: Zeynep Tüfekçi) is a Turkish writer, academic, and techno-sociologist known primarily for her research on the social implications of emerging technologies in the context of politics and corporate responsibility. She is an associate professor at the School of Information and Library Science at the University of North Carolina and a faculty associate at the Berkman Center for Internet and Society at Harvard University in Massachusetts.
In 2015, she was named an Andrew Carnegie Fellow in the Social Sciences and Humanities for the inaugural class.