Gretchen Rubin

The pursuit of happiness & good habits

Gretchen Rubin

The pursuit of happiness & good habits

Gretchen Rubin

Gretchen Rubin is one of the most thought-provoking and influential writers on habits and happiness. Her next book, Better than Before, is about how we change our habits. Her books The Happiness Project and Happier at Home were both instant New York Times bestsellers, and The Happiness Project spent more than two years on the bestseller list, including at #1. Her books have sold more than two million copies, in 30 languages. Here, she writes about her adventures as she test-drives ideas from contemporary science and ancient wisdom about building good habits and a happier life.

Gretchen Rubin

With her work, Rubin has emerged as one of the most thought-provoking and influential writers on habits and happiness to have emerged from the recent explosion of interest in these subjects. Though her conclusions are sometimes counter-intuitive—for example, she finds that rewards play a very tricky role in the formation of habits, and true simplicity is far from simple to attain, and that used rightly, money can do a lot to buy happiness—her insights resonate with readers of all backgrounds. She’s known for her ability to distill and convey complex ideas in a way that’s accessible to a wide range of readers.

In the New York Times Book Review, Rubin was described as “the queen of the self-help memoir.” “It’s great to be called the queen, but I’d say my work is ‘self-helpful,’ not ‘self-help.’” Rubin explained. She added, “Really, I’m a moral essayist, but that sounds so dull.”

Ivo Valkenburg

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