Nature & More

Where ecology meets economy

Nature & More

Where ecology meets economy

Nature & More

Nature & More is the "trace & tell" consumer trademark and online transparency system of Eosta - where ecology meets economy. We bring you fresh organic fruits & vegetables from all over the world, GMO-free, pesticide-free and free from artificial fertilizers, but with the grower's story and full transparency about our impacts on planet and people.

Nature & More communicates the commitment and efforts that individual growers make towards the planet and its people. Through our website, social media and packaging approach, we communicate this wealth of information directly with you. By doing so, we want to empower you to make informed purchasing decisions in an anonymous market.

Nature & More

'Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has' - Margaret Mead

The Sustainability Flower is the core of our Nature & More. Every Nature & More grower has a personal Sustainability Flower. It points the way to a greener and more social economy. The Sustainability Flower is the integrated sustainability model that is used to look at the impacts of food production on people and planet. The architecture of the Flower was based on international standards for sustainability reporting and True Cost Accounting. Every grower has a personal Sustainability Flower

The Sustainability Flower not just to monitor, but also to manage, monetize and market the sustainability performance of each individual grower. The Flower points the way to a sustainable food system and a green economy - where ecology meets economy.

The sustainability flower was developed in 2009 by an international group of prominent pioneers and innovators of the organic movement, operating under the umbrella of the "Belbis Desert Club". Among them are the founders and leaders of Eosta, Sekem, Alnatura, Lebensbaum, Rapunzel, Fibl, IFOAM, Soil & More, the Soil Association and others. They were looking to unite ecological and social values in a single elegant model. For each aspect of the flower, performance indicators were defined on the basis of the GRI Guidelines.

Willem Vreeswijk

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